A symbol of Madrid’s main thoroughfare, with a character marked by the world of the silver screen, the Carrion building which houses our Vincci Capitol 4*, has, over the years, become one of the icons of the Madrid skyline. Its art deco style, along with other fascinating features, such as the smell of popcorn that fills the lobby or the 1936 projector on display, can be visited on 20 October as part of Madrid Otra Mirada (MOM) 2017 (Madrid Another View).
It’s the most photographed building on Madrid’s Gran Vía, appearing constantly on social media as an icon of Madrid, and its silhouette has become one of the symbols of Gran Vía and the Spanish capital. The Carrion building, which houses the hotel Vincci Capitol 4, is an emblem of the heart of Madrid, and for one day at Vincci Hoteles we’re offering the chance to discover it, as part of Madrid Otra Mirada (MOM) 2017, which is taking place from 20 to 22 October.
During the visit, we’ll tour the interior of the hotel, whose art deco style took the world by storm in the 30s. Vincci Capitol 4 still conserves one of the few remaining rationalist patios in Madrid, while a sense of history fills the corridors and the original plans of the building can be seen. All of this will be enjoyed first-hand by those who take the tour, which will also visit one of the two rooms, 1102 and 1002, which are behind the famous Schweppes advert, which illuminates the rooms with its 104 neon colours by night, creating a magical, cosmopolitan atmosphere, inviting the guests to let their imaginations soar.
Vincci Capitol, a hotel closely connected to the world of cinema
This is just one of the details that have contributed to making the building an icon in films including ‘El día de la bestia’ (‘The day of the beast’) by Álex de la Iglesia. Vincci Capitol is the only hotel with a cinema theatre in the basement. It also has themed rooms where some of the biggest legends of the silver screen, such as Audrey Hepburn, Marilyn Monroe or Charles Chaplin take their place alongside beautiful decorative elements. The references to the seventh art can be found throughout the whole of our hotel. Details including the smell of cinema popcorn that floods the reception at 4pm or the projector from 1936 which has survived the passing of time unscathed and which was discovered during the renovation which turned the property into a true cinema hotel.
All this and much more can be seen during the tour which will also visit the two terraces, on floors 7 and 9, which offer unbeatable views of Gran Vía and Madrid de los Austrias, before finishing in the Bar Capitol, located in a corner of the building, and which conserves the original bar found in the cinema when it was opened, where the gentlemen of the time enjoyed a drink during the intermission in the films. It’s the perfect place to relax after a tiring day, thanks to the cocktails and refreshments on offer.
Madrid Otra Mirada, opens the doors to Madrid’s artistic and cultural heritage
Madrid Otra Mirada (MOM) is a project initiated by the Madrid City Council, now in its fifth year, aimed at raising awareness of the cultural and artistic heritage of the capital, through guided visits, conferences, concerts and exhibitions. The two main attractions of the event are the possibility to get to know first-hand historic buildings that are normally closed to the public, such as the Vincci Capitol 4*, and the fact that most of the activities are free. This latest edition of MOM will pay special attention to women and their place in Spanish society.