VINCCI TALKS – EPISODE 18: ‘THE ART OF LIVING IN ZARAGOZA’

In our Vincci Talks podcast, “The Art of Conversation”, we explore destinations, stories and people that give meaning to every experience.

After exploring the light of the Cantabrian Sea and the serenity of our coastlines, we turn our gaze once again to the heart of the Ebro Valley to discover Zaragoza’s unique, noble and welcoming way of being lived in.

In this eighteenth episode, we travel to the Aragonese capital to delve into “The Art of Living Zaragoza”.

A monumental city shaped by the majesty of the River Ebro, with wide promenades, a thousand-year history and incomparable human warmth; a destination that effortlessly combines its historical legacy with an avant-garde vitality that captivates from the very first moment.

To understand the soul of Zaragoza, it is not enough to admire the majesty of El Pilar or stroll through the Aljafería Palace; we need to listen to those who bring its daily life to life and shape its identity.

On this occasion, we are joined by two passionate voices: Ana Hernández Serena, Deputy Managing Director of Feria de Zaragoza, with whom we discover the city’s more human, welcoming and everyday side; and Franchesko Vera, chef at Restaurante Gamberro, who takes us into the boldest, most distinctive and creative side of its gastronomy around the table.

Zaragoza is not visited: it is embraced.

Some cities have an unmistakable personality, and Zaragoza stands out for its nobility and the natural hospitality of its people. As Ana Hernández Serena explains, the rhythm of the Aragonese capital is closely linked to its geography and the way its inhabitants interact:

"Zaragoza is a comfortable, walkable and tremendously welcoming city. It is the kind of place where travellers never feel like strangers, because the city and its people open their doors to you from the very first moment".

Memorable corners and the rhythm of life.

• - The embrace of the Ebro and Parque Grande: From the tranquillity of the riverbanks to the lush greenery of José Antonio Labordeta Park, nature intertwines with the urban landscape, inviting visitors to enjoy leisurely walks and unwind.


• - Heritage and living history: The monumental Plaza del Pilar, the Moorish arches of the Aljafería Palace and the Mudéjar heritage exist in perfect harmony with modern cultural spaces and internationally renowned trade fairs.


• - Life in the squares: Zaragoza is a city experienced out on the streets, where terraces and squares are genuine meeting points for different generations.

The city’s commercial tradition and welcoming spirit, strengthened by milestones such as Feria de Zaragoza, have established the people of Zaragoza as exemplary hosts.

Today, that historical elegance translates into a magical, accessible and dynamic destination: a sustainable city where everything is within easy reach.

VINCCI TALKS – EPISODE 18: «THE ART OF LIVING ZARAGOZA.

Gastronomy as identity: from tradition to avant-garde 'Gamberrismo'.

In Zaragoza, food is much more than nourishment: it is celebration, coming together and a fundamental pillar of its culture.

As chef Franchesko Vera, the soul of Gamberro Restaurant, points out, Aragonese produce has a unique strength that lends itself both to the utmost respect for tradition and to the most avant-garde reinterpretation:

"Aragon has an extraordinary larder. From borage to ternasco lamb and the produce from our market gardens, the gastronomic challenge is to pay tribute to those roots while giving them a personal and daring twist".

The 'Vincci Perspective' in the heart of the city

That way of understanding life, based on attention to detail and excellence, is the same spirit that can be felt at our Hotel Vincci Zaragoza Zentro 4*. Strategically located in the historic and commercial centre of the capital, it is the perfect retreat from which to soak up the city’s rhythm.

With an avant-garde design that incorporates archaeological remains recovered within the hotel itself, Vincci Zaragoza Zentro 4* offers accommodation where comfort, light and warmth welcome travellers back after a day spent discovering the corners of the Ebro.

Because true urban luxury lies in feeling at home away from home and finding tranquillity right in the heart of the city.

Don’t miss episode 18 of our Vincci Talks series: “The Art of Living Zaragoza”, and discover a unique conversation about culture, hospitality and fine dining. Now available on YouTube and Spotify.

"Come. Be surprised. Discover more than 40 4- and 5-star hotels where every experience is unique. Open your eyes. Look around. Enjoy the most privileged locations. Look. Touch. Feel a design and style that can be appreciated in every detail. Rest. Relax. Let yourself be cared for by a service where you are at the centre. Dream. Smile. Live. You are at a Vincci"

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