The luxury of looking after yourself

Self-Care Day is celebrated on 24 July. And this year, we want to talk about different ways of taking care of yourself: not with a list of healthy habits, nor with a reminder that you should drink more water. We want to celebrate it with three real, tangible experiences designed to help you reconnect with yourself and leave the hotel feeling renewed — exactly the way you should always feel: good.

Because self-care is often more about pressing pause. It is about choosing where you sleep, what you see from your terrace, or how the breeze smells when it wakes you up in the morning. It is about treating yourself with the same generosity you would offer someone you care deeply about.

Here are our three ways to begin.

01. Vincci Selección Aleysa 5*, Benalmádena: The Mediterranean All to Yourself

Imagine opening your eyes and the very first thing you see is the sea. Not through the living room window, but from your private terrace, right on the beachfront, with the Mediterranean stretching out before you as if that sunrise had been rehearsed just for your arrival.

Millenium Spa at Vincci Selección Aleysa 5*.

That is exactly what awaits you at Vincci Selección Aleysa 5*. A boutique hotel in Benalmádena with just 35 rooms, where luxury is measured not in size but in moments of silence. Spacious sea-view suites, private jacuzzis, and a pillow menu designed to perfect every detail of your rest and relaxation await.

But the heart of the experience lies within the Millenium Spa. A sanctuary within a sanctuary, featuring a heated indoor pool, thermal circuit, and treatments designed to disconnect your body from everything that does not matter. Here, time genuinely slows down: a session in the relaxation area, a personalised body treatment, and that wonderful feeling that nothing urgent exists beyond these walls.

And when the spa gently returns you to the outside world, the outdoor hydromassage pool will be waiting, framed by the Mediterranean Sea. Or perhaps direct access to Las Gaviotas Beach, a stretch of the Costa del Sol where you can still hear the waves uninterrupted.

This is the perfect getaway when you need more than rest — when you need restoration.

Jacuzzi at Vincci Selección Aleysa 5*.

02. Vincci Vía 66 4*: Madrid at the Best Time of Day

Some cities are meant to be experienced from above. Madrid is one of them. And there is one moment of the day when Madrid reveals everything: when the sky turns shades of orange and ochre above the rooftops of the Gran Vía, and the entire city seems to take a deep breath before switching on its lights.

At Vincci Vía 66 4*, located at number 66 on Madrid’s most cinematic avenue, that moment belongs entirely to you. Head up to the Roof 66 terrace: 150 square metres of rooftop space with panoramic views over the capital’s rooftops, the historic sculptures adorning neighbouring buildings, and even one of the famous Phoenix statues that soar above Gran Vía. Neutral tones and natural materials create a design that complements the sky itself.

Roof 66 at Vincci Vía 66 4*.

The concept is simple and perfect: dinner on the terrace while night falls over Madrid. Inspired by the world of theatre and performance, the hotel’s dining space offers a selection of dishes and cocktails designed for sharing, lingering over conversation, and forgetting about the clock.

And after dinner, the night continues. The hotel sits at the very heart of Madrid’s theatre and musical district: the Lope de Vega Theatre is practically opposite, with the city’s biggest productions just a few steps away. Leaving the hotel, crossing the street, and walking straight into a show really is that simple. That spontaneous. That perfect.

Because sometimes self-care means giving yourself the night you deserve.

Roof 66 at Vincci Vía 66 4*.

03. Vincci Bonjardim 4*: Porto, a City That Takes Care of You

Some cities give you back something you did not even realise you had lost. Porto is one of them. Its tiled streets, the river embracing Ribeira, the scent of freshly baked pastéis de nata, and the golden afternoon light on its Baroque façades have the rare ability to make you feel fully present — here and now.

And Vincci Bonjardim 4* places you right at the heart of it all, just 600 metres from the historic centre, with São Bento Station, the Stock Exchange Palace, and Clérigos Tower all within easy walking distance.

Pool at Vincci Bonjardim 4*.

The self-care ritual at Bonjardim has a name of its own: heading up to the fifth floor and settling into the Terraço do Jardim. A rooftop terrace filled with large planters that create a welcoming green atmosphere impossible to recreate at home. Here you will find the swimming pool with solarium, sun loungers, a chill-out area, and panoramic views over Porto’s rooftops best enjoyed in silence, with a drink in hand and no particular plans.

Swimming slowly, drying off in the sun, and gazing over the city from above. Doing nothing in particular. That is the philosophy behind this getaway.

Breakfast - Vincci Bonjardim 4*.

And when you descend into the city, Porto welcomes you as though it has been waiting all along: the bookshops in the city centre, the wine cellars of Vila Nova de Gaia across the Douro, the codfish restaurants in Ribeira, and the tram gliding up and down its cobbled streets.

A city designed on a human scale, perfect for rediscovering the pleasure of wandering without a schedule.

This is the getaway for those moments when you need to reconnect with yourself through a city that makes it easy.

Room at Vincci Bonjardim 4*.

Because Taking Care of Yourself Also Means Choosing the Right Place to Go

Self-care does not begin when you arrive at the hotel. It begins the moment you decide you deserve a break, when you say yes to yourself before anyone else does, when you consciously choose a space where nothing asks anything of you.

Three hotels, three different ways to take care of yourself, and one date to remember: 24 July.

Vincci Bonjardim 4*.

"Come. Be surprised. Discover more than 40 four- and five-star hotels where every experience is unique. Open your eyes. Look around. Enjoy the most privileged locations. See. Touch. Feel a design and style reflected in every detail. Rest. Relax. Let yourself be cared for by a service where you are at the centre of everything. Dream. Smile. Live. You're at a Vincci."

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