To mark its 25th anniversary, Vincci Hotels is opening the doors to its most iconic rooms

There are rooms you choose not just to sleep in, but to experience something that couldn’t happen anywhere else. Spaces that surprise you with their location, their history, their views, or the way they transform a stay into an experience in itself.

In the year of its 25th anniversary, Vincci Hotels invites guests to discover some of its most iconic rooms: unique accommodations that are difficult to replicate, that become an active part of the journey, and that encourage travelers to experience their destination from a different perspective.

This selection takes on special meaning under the concept of “The Vincci Perspective”, a way of understanding hospitality built around privileged locations, distinctive character, thoughtful design, a connection with the surroundings, and attention to detail. Rather than opting for standardized spaces, Vincci Hotels has spent the past 25 years building a portfolio in which each property interprets its destination in its own way, turning every stay into an experience with its own identity.

From Madrid to Sierra Nevada, passing through Seville and Tenerife, these rooms share a common thread: they are not simply the place you return to at the end of the day, but an essential part of the journey itself.

Room at Vincci Selección La Plantación del Sur 5*.

Sleeping Behind One of Madrid’s Icons: Vincci Capitol 4* (Madrid)

Located on Gran Vía, inside the iconic Carrión Building, Vincci Capitol 4* occupies not only one of Madrid’s most recognizable buildings but also a place in the city’s visual identity. Its silhouette, crowned by the legendary Schweppes illuminated sign, has accompanied life in the capital for decades and has become one of Madrid’s most photographed landmarks.

This is where the hotel’s two Skylight rooms are located, positioned directly behind the famous sign—a location so unique that it transforms a stay into an almost secret experience within one of Spain’s most beloved urban icons.

Situated 37 metres above the city, rooms 1002 and 1102 offer an experience that is almost impossible to replicate: sleeping literally behind one of the country’s most recognizable signs.

As night falls, the sign’s 104 neon lights transform the room, casting a captivating glow that enhances the hotel’s cinematic character. A room with a view, certainly—but also one with history, identity, and a direct connection to Madrid’s visual memory.

The experience also reflects the cinematic universe that forms part of the building’s essence. The former Capitol Cinema, inaugurated in the 1930s, remains present throughout the hotel through visual references and decorative details that evoke the cultural history of Gran Vía. The building was also immortalized in Spanish cinema thanks to films such as The Day of the Beast by Álex de la Iglesia, further cementing its status as a popular icon.

This narrative extends throughout the rest of the hotel, where the aesthetics of the former cinema blend seamlessly with a contemporary urban concept. Its panoramic terraces offer views over Madrid from one of the city’s most emblematic corners, while Capitol Food & Bar revives part of this theatrical spirit with a menu designed to be enjoyed on Gran Vía at any time of day.

Vincci Capitol 4* Hotel.

The Luxury of Touching the Snow from Your Room: Vincci Selección Rumaykiyya 5* (Sierra Nevada)

At 2,400 metres above sea level, in the heart of Sierra Nevada, Vincci Selección Rumaykiyya 5* offers an especially immersive way to experience the mountains: the feeling of retreating to a luxurious alpine lodge, complete with five-star comfort, premium services, and personalized attention.

Its rooms make the snow-covered landscape part of the experience itself, allowing guests to enjoy the mountains from a warm, intimate, and privileged setting. Superior rooms with mountain views and Junior Suites are conceived as high-altitude retreats, featuring exposed wooden beams, noble materials, cozy textiles, and large windows that frame the spectacular scenery.

The experience combines the authentic aesthetics of an alpine cabin with the service standards of a five-star hotel, creating spaces designed not only for relaxing after a day on the slopes but also for slowing down, taking in the views, and enjoying the silence of the mountains.

The stay is further enhanced by exclusive services such as the Ski Concierge, which personalizes each guest’s mountain experience, and the Slow Ski concept, a more mindful way of enjoying skiing focused on wellness, relaxation, and conscious enjoyment.

The hotel also features dedicated après-ski spaces such as Edelweiss Bar, the Nammú Areas Spa, and La Alquería Restaurant, reinforcing a concept where comfort, nature, and service come together to elevate the overall experience.

Room at Vincci Selección Rumaykiyya 5*.

Private Villas Where Time Stands Still: Vincci Selección La Plantación del Sur 5* (Tenerife)

In Costa Adeje, Vincci Selección La Plantación del Sur 5* offers one of its most distinctive experiences through its private villas, spaces designed for those seeking privacy, spaciousness, and a direct connection with the surroundings of Tenerife.

Guests wishing to experience the island from a more exclusive perspective can choose one of the Deluxe Villas, conceived as private retreats within the hotel itself while enjoying all the services and comforts of a five-star property. Canarian colonial architecture, four-poster beds, spacious whirlpool bathrooms, and private terraces create an experience closely linked to relaxation, space, and enjoyment of the island’s climate.

Some villas feature a solarium and outdoor whirlpool tub, while others offer a private garden. All share the privilege of providing an independent, light-filled stay overlooking the Atlantic Ocean, where luxury is defined by privacy, space, and tranquillity.

Designed for those who wish to experience the destination at a different pace, these villas elevate the stay beyond the traditional hotel room. They are spaces for leisurely breakfasts on the terrace, outdoor relaxation, ocean gazing, and enjoying the feeling that, for a few days, the hotel becomes a private residence facing the Atlantic.

The hotel complements this experience with swimming pools surrounded by gardens, Balinese beds, the Nammú Areas Spa, and a diverse gastronomic offering, all within an environment designed to balance leisure, wellness, and disconnection.

Room at Vincci Selección La Plantación del Sur 5*.

A Historic Retreat in the Heart of Seville: Vincci La Rábida 4* (Seville)

Located in an 18th-century palace house in the historic centre of Seville, Vincci La Rábida 4* offers rooms that embody the essence of the city from within. Its traditional architecture, charming courtyards, and proximity to landmarks such as La Maestranza have made it a favourite choice for travellers seeking a stay with character, as well as for cultural, social, and bullfighting personalities visiting Seville.

Among its most remarkable accommodations is the Mirador Suite, a spacious suite featuring a king-size bedroom, a separate living room, and a private terrace overlooking Seville Cathedral and La Giralda. More than just a suite, it is a private viewpoint over the city, where traditional Andalusian architecture translates into elegance, light, and serenity.

Each room preserves the spirit of the original building, with décor that respects Seville’s identity and transforms every stay into an intimate experience connected to the city’s history and rhythm.

The hotel further enhances its appeal with iconic spaces such as Los Patios Restaurant, where Sevillian cuisine is reinterpreted with a contemporary approach, and El Mirador de Sevilla rooftop terrace, one of the city’s most special spots to enjoy panoramic views.

Room at Vincci La Rábida 4*.

Rooms That Tell Stories and Inspire Guests to Create Their Own

Beyond their location, views, or design, all of these accommodations share the same purpose: to demonstrate that a room can be much more than the place where the day ends. It can be the viewpoint from which to discover a city, the refuge that gives meaning to a mountain escape, or the private space from which to enjoy a destination at a slower pace.

This approach to hospitality reflects the natural evolution of Vincci Hotels over the past 25 years: hotels with their own personality, carefully selected locations, and a unique interpretation of each destination that is also expressed through their rooms. Because within “The Vincci Perspective,” every detail matters, and every stay has the potential to become a truly distinctive and unforgettable experience.

There are rooms that are remembered not only for how well you sleep in them, but for how they make you feel.

Room at Vincci Selección Rumaykiyya 5*.

About Vincci Hotels | 25th Anniversary

In 2026, Vincci Hotels celebrates its 25th anniversary by reinforcing its distinctive approach to hospitality: “The Vincci Perspective.” A philosophy that highlights each destination through design, architecture, gastronomy, and a genuine connection with its surroundings, resulting in unique experiences across every hotel in the collection.

Over the past 25 years, the company has built a distinctive model based not on standardizing spaces but on adapting them to the identity of each location, integrating heritage, local culture, and contemporary influences. This way of operating is now reflected in a portfolio of 41 hotels across Spain, Portugal, Tunisia, and Greece.

The anniversary is not merely a celebration but a statement of continuity: a way of seeing, selecting, and developing each hotel project that has defined Vincci since its origins and continues to guide its evolution today.

"Come. Be surprised. Discover more than 40 four- and five-star hotels where every experience is unique. Open your eyes. Take it all in. Enjoy the most privileged locations. Look. Touch. Feel a design and style reflected in every detail. Rest. Relax. Let yourself be cared for by a service where you are at the centre of everything. Dream. Smile. Live. You are at Vincci."

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