Vincci Hotels presents “25 Summers”: twenty-five years of looking at summer in a different way

The hotel chain celebrates twenty-five years of experiences and its distinctive approach to hospitality through a summer campaign focused on destinations, emotions, and shared memories.

Vincci Hotels launches “25 Summers”, a campaign commemorating its 25th anniversary by highlighting everything that makes a journey unique: destinations, people, small moments, and the stories that are born during holidays.

The initiative connects the brand’s journey with one of the most emotional times of the year for travellers: summer. Under the concept of “The Vincci Perspective”, the hotel chain invites guests to discover Spain, Portugal, Tunisia, and Greece through a vision of hospitality built around hotels with their own personality, unique locations, design that blends seamlessly with the surroundings, local gastronomy, and meticulous attention to detail.

“25 Summers” is, at its core, a collection of shared memories: sunrises by the sea, sunset terraces, walks through historic cities, leisurely meals, and moments of disconnection that become part of every traveller’s personal story.

The campaign comes to life across the chain’s more than 40 hotels, where summer takes on different forms depending on the destination. Along the coast, guests can enjoy beaches, swimming pools, gardens, and beach clubs; while in the cities, rooftops, courtyards, and terraces offer a fresh perspective on destinations such as Madrid, Seville, Valencia, Málaga, Barcelona, Bilbao, and Porto.

Gastronomy also plays a central role in the experience, with offerings designed to connect guests with the essence of each destination through local produce, Mediterranean flavours, and spaces created for relaxed enjoyment.

With “25 Summers”, Vincci Hotels is celebrating more than an anniversary—it is celebrating a way of travelling built over twenty-five years: creating places where guests want to stay, return, and continue collecting stories.

About Vincci Hotels | 25th Anniversary

In 2026, Vincci Hotels celebrates its 25th anniversary, consolidating its own unique approach to hospitality: “The Vincci Perspective.” A philosophy that highlights each destination through design, architecture, gastronomy, and a genuine connection with the local environment, creating distinctive experiences in every one of its hotels.

Over the past 25 years, the company has developed a distinctive model based not on standardising spaces, but on adapting them to the identity of each location, integrating heritage, local culture, and contemporary influences. This approach is reflected today in a portfolio of 41 hotels across Spain, Portugal, Tunisia, and Greece.

This anniversary is more than a celebration—it is a statement of continuity: a way of seeing, selecting, and developing each hotel project that has defined Vincci since its origins and continues to guide its evolution.

"Come. Be surprised. Discover more than 40 four- and five-star hotels where every experience is unique. Open your eyes. Look around. Enjoy the most privileged locations. See. Touch. Feel a design and style reflected in every detail. Rest. Relax. Let yourself be cared for by a service where you are at the centre of everything. Dream. Smile. Live. You're at a Vincci."

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