Vincci Hotels destinations to experience the magic of the Three Kings Parade first-hand

Vincci Hoteles offers a unique way to experience Three Kings’ Night in hotels with privileged locations, overlooking the parade or just steps away from the key points of the route in Valencia, Seville, Málaga, Santander and Madrid.

In addition, anyone who wishes will be able to enjoy the traditional afternoon snack of roscón with hot chocolate in the chain’s establishments, which this year is also a charitable initiative, with part of the proceeds donated to Aldeas Infantiles SOS.

The afternoon of 5 January is once again filled with magic in every corner of Spain. The arrival of Their Majesties the Three Wise Men turns cities into a stage of light, music and shared excitement, a moment especially awaited by families. For them, Vincci Hoteles brings together some of its best-located accommodations to enjoy the most iconic parades in the country, either right from the hotel doorstep or just a short walk from the key points of the route.

This year, the excitement of the afternoon of 5 January is also accompanied by a charitable gesture. The traditional afternoon snack of roscón served with coffee or hot chocolate, celebrated in the establishments of Vincci Hoteles, becomes the Rosconada Solidaria, an initiative running from 15 December to 7 January in all its hotels. It invites guests and visitors to enjoy this sweet Christmas ritual while contributing to the work of Aldeas Infantiles SOS. One euro from each snack and 50% of each charity roscón sold will be donated to support child protection projects, reinforcing the commitment the chain has maintained with the organisation for more than a decade.

Vincci Hoteles destinations to welcome the Three Wise Men from the front row

In Valencia, the hotel Vincci Palace 4* once again becomes one of the city’s most privileged spots to experience the Three Kings’ Parade. Located on Calle de La Paz, the procession passes right in front of the hotel, making it an exceptional viewpoint to enjoy the passing floats, music and royal characters. It is no coincidence that rooms facing this street are booked a year in advance. Its café is also one of the favourite places to watch the parade in a warm and festive atmosphere. In addition, the hotel will offer the traditional Roscón de Reyes on the afternoon of 5 January, allowing guests to savour this eagerly awaited sweet while contributing to a charitable cause.

Not far from this establishment, also in Valencia, the hotels Vincci Lys 4* and Vincci Mercat 4* are located just a few metres from Plaza del Ayuntamiento, the final point of the parade and the epicentre of the city’s Christmas atmosphere. Although the procession does not pass directly by their doors, their proximity to the large illuminated tree and the liveliest area of the city centre makes them an ideal option for those who wish to experience the magic just steps from the hotel. During these days, their guests will also be able to enjoy the Rosconada Solidaria.



In Santander, Vincci Puertochico 4* once again stands out as one of the best locations in the entire city to experience the parade. The procession passes right in front of the hotel and can be viewed from its panoramic rooms with direct views over the bay. Every year, many guests book these rooms specifically to enjoy the event, attracted by the privileged viewpoint offered by the hotel. The afternoon snack of roscón with hot chocolate will also be held here, strengthened this year by its charitable aspect in collaboration with Aldeas Infantiles SOS.

The Three Wise Men also pass through Andalusia, and Vincci Selección Unuk 5* GL, located in the heart of Seville’s historic centre, just minutes from some of the busiest sections of the official route (Trajano, Plaza del Duque, Campana or Tetuán), allows guests to easily reach several privileged spots to enjoy the parade without long journeys. Families who choose to stay here year after year to experience this special day also find a carefully curated atmosphere, Christmas decorations and small details that enhance the experience, such as the breakfast on 6 January with artisan Roscón de Reyes and hot chocolate.

In Málaga, the hotel Vincci Larios Diez 4* is located just one hundred metres from the main route of the Three Kings’ Parade, which starts at the City Hall and continues along the emblematic Alameda Principal. Its location allows guests to enjoy the procession almost at street level, as well as the spectacular audiovisual projections that illuminate the city every night during Christmas. To complete the experience, its rooftop El Taller de Larios Diez will offer a charity Roscón de Reyes afternoon snack with unique views of the city and its cathedral.

In Madrid, Vincci Centrum 4*, Vincci Capitol 4*, Vincci Vía 66 4*, Vincci The Mint 4* and Vincci Soho 4* offer privileged access to the final stretch of the capital’s Three Kings’ Parade, one of the most emblematic moments of Christmas in Madrid. From all of them, it is possible to walk in just a few minutes to Cibeles, where the arrival of the Three Wise Men and their traditional speech take place, an event broadcast on television every year and followed by thousands of people. In all of these establishments, the Rosconada Solidaria will also be available from 15 December to 7 January.

This Christmas season, Vincci Hoteles invites you to experience the most magical night of the year from its hotels with unbeatable locations and the chain’s hallmark of quality. An unforgettable moment, from north to south, to share with family or friends.

"Come. Be surprised. Discover more than 40 four- and five-star hotels where every experience is unique. Open your eyes. Look out. Enjoy the most privileged locations. Look. Touch. Feel a design and a style that can be appreciated in every detail. Rest. Relax. Let yourself be cared for by a service where you are the centre. Dream. Smile. Live. You are at a Vincci".

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