7 European destinations that will be trending in 2025

The arrival of 2025 promises a new look at Europe, placing it once again as the perfect continent to combine history, gastronomy, innovation and corners yet to be discovered. Many travellers, after a period in which pause and reflection have marked the pulse of many, the illusion of rediscovering authentic and vibrant destinations is regaining strength.

In this context, at Vincci Hotels we have selected 7 destinations that will undoubtedly be in the spotlight over the coming year. From cities with an irresistible multicultural mix, to historic capitals that shine with innovative proposals, they all invite you to dream and experience the authentic essence of Europe and its immediate surroundings.

1. Lisbon, Portugal
Lisbon, Portugal

Lisbon looks to the future without losing its identity. The Atlantic light that caresses its facades, the cobbled streets of Chiado and Alfama, and the breeze from the Tagus River remain the hallmarks of the Portuguese capital. At the same time, the city is exploring new horizons: urban art, signature cuisine and creative spaces such as LX Factory attract visitors looking for that spark of innovation amidst a traditional legacy.

The restoration of its heritage, together with a vibrant cultural scene, make Lisbon a versatile destination. Viewpoints with endless views, century-old bookstores and patisseries with centuries of history mix with fado bars and contemporary design proposals. It is a comfortable, well-connected city, perfect for a short break or a long stay where you can enjoy life at a leisurely pace.

In 2025, Lisbon will continue to surprise. Its strategic position, cosmopolitan character and creative vocation make it a magnet for those who want to experience the warmest and most genuine Europe.

Vincci Baixa 4*
Located in the heart of the historic centre, Vincci Baixa 4* blends harmoniously into the city's picturesque streets. Its welcoming spaces and attentive service invite you to delve into the most authentic Lisbon. Here, classic and contemporary come together to provide an unforgettable stay.

Vincci Liberdade 4*
Close to the iconic Avenida da Liberdade, Vincci Liberdade 4* is a modern and elegant hotel. Its carefully designed rooms offer comfort and serenity, while its privileged location allows travellers to easily discover the essence of the Portuguese capital.

2. Barcelona, Spain
Barcelona, Spain

Barcelona faces 2025 with a renewed vision. The city, famous for Gaudí's modernism, its cosmopolitan atmosphere and its Mediterranean lifestyle, is expanding its horizons. Today, beyond Las Ramblas and the Sagrada Familia, there are emerging art galleries, neighbourhoods in transformation and green spaces that demonstrate its commitment to sustainability and innovation.

Diversity is Barcelona's great asset. A stroll through the Born or Raval reveals a multicultural gastronomic scene, while the Poblenou It has become a technological and creative hub. Between beaches, terraces and cultural festivals, the city harmoniously combines its historical legacy with the effervescence of the present.

Accessible, open to the sea and with a first-class infrastructure, Barcelona promises new experiences at every turn. Its authenticity, warmth and capacity for reinvention keep it as a benchmark in Europe, inviting the traveller to be surprised.

Vincci Bit 4*
Close to the Forum area, Vincci Bit 4* stands out for its modern design, with murals and urban artworks that make it a dynamic space. From here it is easy to access the beach and discover a more contemporary Barcelona.

Vincci Gala 4*
Located in the heart of the city, Vincci Gala 4* combines the essence of modernism with a contemporary aesthetic. Its carefully designed décor, inspired by the figure of Gala Dalí, and its privileged location make it an unbeatable option for those who wish to experience the city to the fullest.

Vincci Marítimo 4*
Just a few steps from the beach, Vincci Marítimo 4* offers tranquillity whilst providing quick access to the centre. Its interior gardens and relaxed atmosphere make it the perfect place to enjoy Barcelona's Mediterranean.

Vincci Mae 4*
Located on the Diagonal, Vincci Mae 4* combines elegance and modernity. Its spaces, designed with exquisite taste, offer a sophisticated experience, ideal for those seeking the urban pulse with a touch of distinction.

3. Tallinn, Estonia
Tallinn, Estonia

Estonia's capital is set to surprise travellers in 2025 with its perfect blend of medieval past and technological avant-garde. Its city walls and cobbled alleys combine with emerging startups, designer cafés and advanced digital connectivity, reflecting the dynamism of northern Europe.

Visiting Tallinn means entering its old town, a World Heritage Site. by UNESCO, while modern buildings and creative spaces rise just a few steps away. The city offers a wide cultural and gastronomic offer with Nordic and Slavic influences, including craft breweries and gourmet markets.

The hotel infrastructure, together with its well-connected airport, makes it easy to access this surprising destination. Tallinn promises diverse experiences: from exploring its deepest history to immersing itself in its technological prosperity, seducing those seeking new and different horizons.

4. Athens, Greece
Athens, Greece

Athens is undergoing a true renewal that has made it one of the brightest spots on the European tourist map. The city, the cradle of Western civilization, combines its ancient legacy with a vibrant cultural and gastronomic scene. Visit the Parthenon at sunrise, exploring the Plaka district or discovering the new contemporary art galleries are just some of the ways to immerse yourself in a unique atmosphere.

With an eye on the future, Athens has managed to preserve its essence while integrating global trends. Its coast, the so-called Athenian Riviera, shines with boutique hotels, sophisticated beach clubs and a vibrant nightlife. In addition, the recovery of its historic center and the rise of Mediterranean haute cuisine proposals with fresh products make this city a must-see.

The Greek city is also benefiting from a significant improvement in air connections with the rest of Europe, thus broadening its horizons. Athens is today a destination capable of pleasing both the cultural traveller and the lover of the most exclusive experiences.

Vincci EverEden 4*
Located on the Athenian coast, Vincci EverEden 4* perfectly reflects the Greek essence and the quality standard of Vincci Hotels. With privileged views of the Aegean Sea, rooms with a contemporary design and a culinary offer that fuses tradition and avant-garde, this establishment invites you to an unforgettable and authentic break, in tune with the Hellenic spirit. (Seasonal opening in April 2025)

5. Dubrovnik, Croatia
Dubrovnik, Croatia

The “Pearl of the Adriatic” will continue to shine with renewed intensity in 2025. Dubrovnik, walled and bathed by crystal-clear waters, has managed to position itself as one of the most coveted European destinations. Its old town, full of churches, palaces and cobbled streets, invites you to lose yourself in its history and unique charm.

The Croatian city attracts visitors not only for its heritage, but also for its cultural and musical scene, its summer festivals, and a Mediterranean cuisine that draws on fresh products from the sea and the land. Its landscapes, with nearby islands ideal for boat trips, give Dubrovnik the perfect versatility for restless travelers.

In addition, accessibility to the city has improved, with new air and sea routes facilitating short breaks and longer trips. Dubrovnik offers a captivating energy, ideal for immersing yourself in the heart of Southern Europe with a touch of exoticism.

6. Madrid, Spain
Madrid, Spain

Madrid is preparing to surprise travellers in 2025 with a renewed energy and a pulse that beats to the rhythm of culture, creativity and gastronomy. The Spanish capital, which has managed to combine its historical legacy with a cosmopolitan vision, offers a perfect balance between classic monuments, cutting-edge cultural initiatives and a diverse and constantly evolving culinary scene.

The city is a mosaic of neighbourhoods with very marked identities: from the refinement of the Salamanca district to the traditional essence of La Latina, passing through the alternative atmosphere of Malasaña or the elegance of the Barrio de las Letras. Each area adds a nuance to the travel experience, giving the sensation of discovering multiple cities in one. With world famous museums, theatres, concert halls and gourmet markets, Madrid lives day and night, continually transforming itself.

Its accessibility, pleasant climate and the hospitality of its people make Madrid an irresistible destination. Here, tradition and modernity coexist in harmony, inviting you to discover the past while enjoying new trends. In 2025, the Spanish capital will continue to shine, consolidating itself as a cultural and leisure reference in the heart of Europe.

Vincci Capitol 4*
Located in the iconic Carrión building on Gran Vía, Vincci Capitol 4* is a perfect fusion of cinematic history and modernity. Its facilities offer an unbeatable panoramic view of the heart of Madrid, allowing guests to feel the urban pulse and easily access trendy theatres, cinemas and restaurants.

Vincci Soho 4*
In the heart of the Barrio de las Letras, Vincci Soho 4* is surrounded by the capital's literary legacy. Spaces with an artistic character are intertwined with comfort and high-quality services, providing the traveller with an unrivalled starting point for exploring the literary, bohemian and gastronomic essence of Madrid.

Vincci Soma 4*
On the banks of Goya Street, Vincci Soma 4* offers a calm and elegant experience, in the heart of the commercial area and close to emblematic parks such as El Retiro. Its serene and bright facilities allow you to enjoy the urban dynamic without giving up the calm that a pleasant stay demands.

Vincci The Mint 4*
Located on Gran Vía, Vincci The Mint 4* offers a fresh and contemporary concept. Its terrace with panoramic views invites you to savour the city from above, while the interior design, marked by colour and originality, reflects the creativity of the new Madrid scene.

Vincci Vía 66 4*
Also on Gran Vía, Vincci Vía 66 4* is inspired by the theatrical and cosmopolitan atmosphere of this historic avenue. Its modern décor, with artistic touches, creates a sophisticated atmosphere, ideal for those wishing to combine leisure, culture and entertainment in the epicentre of the capital.

7. Budapest, Hungary
Budapest, Hungary

Budapest is projected to be one of the major players in European tourism in 2025. The Hungarian capital, crossed by the majestic Danube River, offers a unique combination of imperial history, Art Nouveau architecture and a constantly changing cultural and culinary scene. The city is fascinating for those seeking vestiges of its past, visible in monuments such as the Parliament or the Fisherman's Bastion, as well as for those who crave a cosmopolitan experience, with designer cafes, emerging art galleries and international festivals.

The famous thermal baths, a hallmark of the city, add an unrivalled attraction. These spaces, inherited from the Roman and Ottoman era, have become meeting points, relaxation and well-being, bringing visitors closer to the Hungarian tradition of leisurely enjoyment. In addition, its culinary offering, which ranges from classic goulash soup to new signature cuisine with Central European influences, completes a sensory journey that combines flavour and authenticity.

The excellent air connections, the diversity of accommodation and the expansion of new tourist activities make Budapest a city ready to conquer the hearts of visitors. In 2025, the Hungarian capital will present itself to the world renewed, more open and inspiring than ever.

For those who choose destinations where Vincci Hotels has a presence, the experience becomes something more than just a trip. Our hotels reflect the essence of the place in which they are located, offering an exquisite quality service, carefully designed environments and attention to the well-being of the guest. Vincci Hotels invites you to live the coming 2025 with enthusiasm, immersing yourself in the soul of each city, savouring its tradition and embracing its innovation, always with the utmost comfort and dedication.

"Come. Be surprised. Discover more than 40 four- and five-star hotels where every experience is unique. Open your eyes. Look out. Enjoy the most privileged locations. See. Touch. Feel a design and style that is appreciated in every detail. Rest. Relax. Let yourself be cared for by a service where you are the focus. Dream. Smile. Live. You are in a Vincci."

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