MICE 2026 trade fairs and conferences in Madrid, Barcelona, Seville, and Malaga

MICE tourism drives professional exchange, innovation and business opportunities throughout the country. As 2026 approaches, Madrid, Barcelona, Seville and Málaga are consolidating their position as strategic destinations for hosting congresses, trade fairs and international meetings. In this guide, we review the main MICE fairs and congresses in 2026 in these four cities, designed both for industry professionals and for companies looking to make the most of their participation in the MICE calendar.

Madrid: capital of business tourism

FITUR 2026

From 21 to 25 January 2026, IFEMA Madrid will host a new edition of FITUR, Spain’s most influential international tourism trade fair. This event brings together thousands of tourism professionals, international destinations, travel agencies, tour operators, tech companies and media outlets every year. Over five days, attendees will be able to build strategic alliances and expand their network of contacts. FITUR is a major opportunity to connect with key partners and explore expansion opportunities in new markets.

Fruit Attraction 2026

From 6 to 8 October 2026, also at IFEMA Madrid, Fruit Attraction will be held, one of the world’s leading international trade fairs for the fruit and vegetable sector. Its importance lies in the fact that it brings together producers, distributors, exporters and agri-innovation companies from all over the world. Visitors will be able to discover technologies and logistics solutions that are transforming the food supply chain. It is an ideal setting to build business contacts and identify the trends that will shape the future of sustainable agriculture and healthy eating.

GMF Euro-American Edition 2026

From 12 to 15 November 2026, Madrid will host a new edition of the GMF Euro-American Edition, a benchmark event for MICE and corporate professionals from Europe and the Americas. This forum stands out for its highly specialised format, focused on generating real business opportunities between agencies, companies, destinations and event service providers. Attendees will be able to hold one-to-one meetings, take part in working groups and access strategic content on global trends in meetings and incentives. The GMF Euro-American Edition has become a key space for those seeking to strengthen international alliances and expand their presence in transatlantic markets.

To get the most out of your participation in the major trade fairs and congresses in the capital, it is essential to stay at our Vincci Hoteles in Madrid, where you can optimise your time, cut down on travel and make the most of every day.

Barcelona: technology and global connectivity

Mobile World Congress 2026

From 2 to 5 March 2026, Fira de Barcelona will once again become the epicentre of technological innovation with the Mobile World Congress (MWC). This event brings together top leaders from the digital world, mobile operators, startups and tech companies. Taking part in MWC will allow you to access cutting-edge presentations, product demos, talks on 6G connectivity, artificial intelligence or IoT, as well as multiple networking opportunities with professionals from over 200 countries.

IBTM World 2026

From 17 to 19 November 2026, tentative dates, Fira Barcelona Gran Vía will host IBTM World, the must-attend event for professionals in meetings, incentives, conferences and events tourism. Its aim is to connect MICE suppliers and buyers from around the world, fostering the creation of transformative business experiences. Attendees will be able to hold B2B meetings, attend talks on innovation and sustainability in corporate events, and discover new destinations and specialised services. Taking part in IBTM World is an investment in knowledge, contacts and global visibility within the MICE sector.

In a city as dynamic as Barcelona, choosing accommodation that boosts your professional performance makes all the difference. That is why our Vincci Hoteles in Barcelona have been designed to offer environments that enhance concentration and make it easy to reach each event, so you can make the most of the business opportunities that arise at the major milestones of the MICE calendar.

Seville: innovation and diversity

Tourism Innovation Summit (TIS) 2026

From 6 to 8 October 2026, FIBES Sevilla will be the venue for the Tourism Innovation Summit (TIS), an event that places the city at the forefront of tourism innovation. This congress will bring together experts, startups, institutions and destinations seeking to drive tourism through technology, sustainability and data intelligence. Those attending TIS will be able to participate in conferences, workshops and networking spaces where the industry’s major challenges will be addressed. It is a unique opportunity to discover tools and strategies that are redefining the way we travel and manage tourist destinations.

IGLTA Global Convention 2026

In November 2026, Seville will host the IGLTA Global Convention, the leading international convention on LGBTQ+ tourism. This event will bring together professionals, destinations, hotels and associations working towards a more inclusive and responsible tourism industry. Attending the IGLTA Global Convention will mean taking part in inspiring conferences, training sessions and professional meetings that promote diversity and equality in the sector. Seville, with its commitment to hospitality and diversity, is the perfect setting for an event that celebrates inclusion as a fundamental value of tourism.



Attending Seville’s innovation- and diversity-focused events is even more rewarding when you choose accommodation that matches your professional pace. Our Vincci Hoteles in Seville are designed so that every stay supports concentration, rest and efficiency, allowing you to make the most of each day of the congress.

Málaga: culture and technology

CM Málaga 2026

On 22 and 23 June 2026, estimated dates, FYCMA Málaga will host a new edition of CM Málaga, the international forum for cultural innovation and museums. This event has become a benchmark space for analysing the latest trends in cultural management and heritage sustainability. Taking part in CM Málaga will allow you to discover pioneering projects and attend talks by international experts.

eCongress Málaga 2026

On 19 June 2026, the Palacio de Ferias y Congresos de Málaga will host a new edition of eCongress Málaga, focused on digital marketing, social media and e-commerce. It is a must-attend for those who want to stay up to date on digital strategies, artificial intelligence applied to marketing and e-commerce tools. Participants will be able to attend conferences, hands-on workshops and networking sessions with experts and leading brands in the digital world.



Málaga is a city that inspires, and to truly make the most of every professional meeting, having a place that keeps pace with you is key. Staying at our Vincci Hoteles in Málaga will allow you to move around easily, rest well and have everything you need to perform at your best throughout the event.

Strategic accommodation for the MICE traveller: why choose Vincci Hoteles

In the MICE sector, the choice of accommodation has a direct impact on the effectiveness of any business trip. That is why at Vincci Hoteles we offer a network of properties located in Madrid, Barcelona, Seville and Málaga, close to the main exhibition venues and convention centres. This strategic positioning reduces travel time and simplifies logistics for companies and attendees. In addition, the connection with airports and business districts consolidates us as the best option for corporate travellers.

Our hotels are designed to provide functional spaces fully oriented towards work. Rooms feature high-speed connectivity and well-equipped work areas. Meeting rooms include up-to-date technical resources and support staff available throughout the event. We also offer business areas and private spaces that facilitate professional meetings. This infrastructure is designed to foster productivity and the successful development of meetings in any format.



Plan your participation in the 2026 MICE calendar
With a year full of international fairs and congresses in Spain, having a partner that understands the needs of the MICE traveller is key. Vincci Hoteles is ready to support you at the most important MICE events of 2026.

With a year full of international fairs and congresses in Spain, having a partner that understands the needs of the MICE traveller is key. Vincci Hoteles is ready to support you at the most important MICE events of 2026, offering strategic locations, specialised services and an approach that prioritises efficiency and well-being throughout every business trip. In a competitive, constantly evolving environment, choosing a solid hotel partner can be the difference between just another trip and a truly transformative professional opportunity.

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