Vincci Hotels receives the IBTA 2025 Award for Innovation in the Traveller Experience

The hotel chain has received this recognition at the Business Travel&MICE IBTA 2025 Awards for its distinctive proposal in the field of corporate travel, which combines technological innovation with a human approach, embracing sensory hyperpersonalization — experiences that stimulate all five senses, inspiring, balancing, and leaving a lasting impression on every traveler.

Vincci Hoteles has been distinguished with the Award for Innovation in Traveler Experience at the Business Travel&MICE IBTA 2025 Awards gala, held this Wednesday, October 22, in Madrid. This recognition, granted by the Iberian Business Travel Association (IBTA), honors the brand’s ability to transform and elevate the corporate travel experience through an integrated approach that combines digital innovation, personalized attention, a unique sensory connection with guests, and an authentic relationship with each destination.

The award ceremony brought together key representatives of the Business Travel and MICE sectors. Representing Vincci Hoteles were Beatriz González, Director of Distribution, and Raúl Álvarez, Director of Sales Force, along with other members of their team.

A New Way of Understanding Business Travel

This recognition highlights Vincci Hoteles’ unique way of understanding corporate travel, where technological innovation and human warmth come together to create experiences that inspire, balance, and leave a mark. The brand’s vision focuses on sensory hyperpersonalization — a way to connect with each traveler through the five senses: the sound that helps you focus, the aroma that comforts, the texture that conveys calm, the light that stimulates, and the flavor that awakens.

Every detail is tailored to enhance the well-being, productivity, and enjoyment of those who travel for work, turning every stay into a personalized and meaningful experience.

Moreover, each Vincci Hoteles property has its own distinct personality, inspired by the spirit of the place where it is located. No two are alike: each space reflects the essence of its destination and interprets it with a unique style that blends design, comfort, and authenticity. From every hotel, local experiences are created that allow guests to feel the soul of the destination — its culture, its gastronomy, its rhythm — so that each stay becomes a way to discover, belong, and remember.

A New Award that Reinforces Its Leadership

With this new accolade, Vincci Hoteles consolidates its position as a benchmark in the Business Travel sector, adding this distinction to previous IBTA Awards such as Best Business Travel Chain (2016 and 2017) and Best Practice in Sustainability in the Hotel Sector (2022 and 2023).

The Business Travel&MICE IBTA Awards recognize, each year, the companies and professionals that make a difference in the business travel industry, especially valuing initiatives that enhance customer experience, foster innovation, and contribute value to the sector.

Since its foundation, Vincci Hoteles has continuously adapted to the evolving needs of the corporate traveler with intelligent, flexible proposals aligned with the new pace of professional travel. This award reaffirms its commitment to a more emotional, genuine, and meaningful form of hospitality, where every guest finds far more than accommodation — a holistic experience that adds value to their journey.

"Come. Be surprised. Discover more than 40 four- and five-star hotels where every experience is unique. Open your eyes. Look out. Enjoy the most privileged locations. See. Touch. Feel a design and a style that can be appreciated in every detail. Rest. Relax. Let yourself be cared for by a service where you are the center. Dream. Smile. Live. You are at a Vincci.”

TRAVEL.LIVE.VINCCI