Vincci Hotels moves forward with Dejavu Brands in its commitment to sensory tourism

After developing and implementing experiential tourism across the entire chain, Vincci Hoteles takes a further step in its commitment to innovation and excellence through one of the most complex and transformative trends in the sector: sensory tourism.

In collaboration with Dejavu Brands, a leading firm in olfactory marketing and strategic partner of the chain on various projects, it has developed the project "A journey through scent," an immersive workshop that invites guests to explore the evocative power of aromas in travel and memory.

This initiative connects with the 2025 summer campaign of Vincci Hoteles, "As always. Like never before," in which the familiar (in this case, the corporate fragrance, present for years in all its hotels) links to what is to come: "do we really know what Greece, Valencia, or Malaga smell like?" the company asks.

At a time when differentiation in the hotel industry no longer depends solely on location or design, Vincci Hotelesreaffirms its leadership by betting on a sensory hospitality model, where the experience is built through the senses. This approach, which the chain has been developing for over a decade, is part of its philosophy and stands as one of the most distinctive offerings on the market.



In collaboration with Dejavu Brands, a strategic partner in olfactory identity, Vincci Hoteles has launched the initiative "A journey through scent", a sensory workshop that invites reflection on the influence of aromas in memories, in the choice of a destination, or in how one experiences it.

Can we associate a destination with a scent? Can a smell bring us back? These are some of the questions posed by this initiative, framed within the 2025 summer campaign of the chain, under the slogan "As always. Like never before.", a proposal that combines the trust of the familiar with the thrill of rediscovering it through new sensations. In this case, the corporate fragrance, present for years in all its hotels, connects with the present and with what lies ahead: an invitation to wonder what a destination smells like and how a simple aroma can awaken memories, emotions, or desires to return.

La experiencia sensorial como motor de conexión emocional

The experience "A journey through scent" is just another example of Vincci’s commitment to a way of traveling that is not limited to visiting places, but to feeling them. Through aroma, Vincci Hoteles proposes an invisible yet powerful journey, capable of awakening memories, emotions, and desires to return.

This action not only pays tribute to the most evocative of the senses but also reinforces a brand philosophy that understands that true hospitality is measured in sensations. At Vincci Hoteles, each stay is not just enjoyed. It is lived.

Un modelo de turismo sensorial consolidado

Vincci Hoteles has made the sensory approach a cross-cutting strategy, consistently present across all its services. It is not about stimulating the senses in isolation, but integrating them harmoniously to create memorable, authentic, and deeply personal experiences.

Smell has been one of the most emblematic senses in this commitment, thanks to the creation of an olfactory identity in collaboration with Dejavu Brands. Its corporate fragrance, subtly present in all the hotels, doesn’t overwhelm but blends with the surroundings: it mingles with the orange blossom in Seville, the Atlantic breeze in Lisbon, or the marine and vegetal aroma of Tenerife. This invisible signature has become part of the collective memory of many guests, who associate the Vincci scent with happy moments, with places to return to.



Sight also plays a leading role. From architecture and interior design to lighting and views from the rooftops, everything is designed to generate a positive emotional response. Design at Vincci moves, inspires, and creates atmospheres where one wants to linger. Proof of this are experiences such as stargazing from hotels like Vincci Valdecañas or Vincci Selección La Plantación del Sur, which enhance the visual journey towards the sky.

Sound is nurtured through custom playlists that reflect the personality of each establishment, with projects like "This is how Vincci Hoteles sounds" and the podcast "Vincci Talks", which accompanies guests before and during their stay with local tips and lifestyle content.

Taste, in turn, is a hallmark of the brand, present in its gourmet breakfasts, creative menus from restaurants like Babou or Recoveco, or initiatives such as "Vincci Circular Rice", where sustainability and innovation come together to transform waste –in this case, recycled coffee capsules– into culinary value.



And finally, touch: found in fabrics, the selection of materials, wellness rituals, and every texture designed to be felt. Comfort is not just an idea—it is a tangible, physical experience that can be sensed on contact.

"Come. Be amazed. Discover more than 40 four- and five-star hotels where each experience is unique. Open your eyes. Take it all in. Enjoy the most privileged locations. Look. Touch. Feel a design and style appreciated in every detail. Rest. Relax. Let yourself be pampered by a service where you are the center. Dream. Smile. Live. You're in a Vincci."

TRAVEL.LIVE.VINCCI