Vincci Hotels wins the award for Best Company Stand at FITUR 2026

The Vincci Hoteles stand at FITUR 2026 has been recognised with the Award for Best Stand in the Company category, granted by IFEMA within the framework of the International Tourism Trade Fair. A recognition that celebrates both the design and the conceptual proposal of a space that, this year, paid tribute to the work behind every Vincci experience.



Under the title What You Don’t See, the stand became a symbolic journey through the hidden soul of hospitality: the part that is not always perceived, yet truly makes the difference. Through artistic installations, emotional nods and details that speak without words, Vincci Hoteles highlighted the work of the teams who make the extraordinary possible in its hotels every day.

“This recognition is especially moving for us because this year the stand is dedicated to the people who make everything possible: our team. Those who care, plan, clean, attend, maintain, welcome, cook, organise and look after every experience for our guests,” said Aixa Rodríguez del Alisal, Director of Marketing and Communication at Vincci Hoteles.



The jury highlighted the originality, sensitivity and conceptual excellence of the Vincci Hoteles stand, emphasising its ability to pay tribute to the invisible work that sustains every hotel experience. An artistic, contemporary and surprising proposal that turns the everyday into emotion and transforms the hidden spaces of a hotel into a meaningful and aesthetic installation.

The stand was recognised for “showing the backstage of a hotel in an elegant way”, for its careful design, brand coherence and its ability to move, entertain and convey a powerful message in a visually striking manner. According to the jury: “The Vincci brand stays with people. A tribute to excellence found in the smallest details. A very well-executed concept that highlights those who are not seen, but make everything possible.”



This award reaffirms Vincci Hoteles’ commitment to creativity, emotional innovation and excellence within the tourism sector.

"Come. Be amazed. Discover more than 40 four- and five-star hotels where every experience is unique. Open your eyes. Look around. Enjoy the most privileged locations. Look. Touch. Feel a design and a style that can be appreciated in every detail. Rest. Relax. Let yourself be cared for by a service where you are the centre. Dream. Smile. Live. You are at a Vincci"

TRAVEL.LIVE.VINCCI