Vincci Hotels unveils an evolving stand that invites a sensory journey at Fitur 2025

Vincci Hotels wows at FITUR 2025 with “Vincci E-Motion", a dynamic and revolutionary stand offering a unique sensory experience in the tourism industry.
From January 22 to 26, visitors to the fair can explore new ways to travel, feel, and live every moment through this experience that blends innovation, creativity, and sustainability.

Vincci Hotels returns to the International Tourism Fair (FITUR) 2025, taking place from January 22 to 26 at IFEMA, Madrid, firmly established as the world's leading event for tourism professionals.

Vincci, awarded for its “Vincci Suite” project at last year's edition with the Eficacia Award 2024 and the Gold Eventoplus Award at FITUR 2024, also won silver in the Fair category at the BEA World and gold in the Stands category at the FIP Awards. This 2025 promises to amaze with “Vincci E-Motion.”

This stand, designed as a multisensory journey, features interactive spaces dedicated to awakening all five senses. From unique gastronomic tastings to immersive experiences of sight, touch, aroma, and sound, every corner reflects the essence and innovation of Vincci Hotels, with a special focus on sustainability and connection to their destinations.

In this dynamic stand, visitors can immerse themselves in three unique moments of the day: sunrise, midday, and sunset. Each phase transforms the space and engages the senses, transporting them to iconic destinations like Tenerife, Madrid, and Porto. Through immersive projections, exclusive fragrances developed for Vincci Hotels by DejaVu Brands (a leader in Iberian scent marketing), and sensory details, they will experience the magic of waking up by the sea at Vincci Selección La Plantación del Sur 5*, the vibrant energy of midday at Vincci Capitol 4*, and the unforgettable sunset at Vincci Ponte de Ferro 4*.

An Innovative Concept: VINCCI Sensory EXPERIENCE

The stand will offer visitors a sensory journey, the “Vincci Sensory Journey,” an interactive experience inviting them to explore different stations, each dedicated to one of the senses:

- Vincci&Taste corner (taste): a corner where every bite tells a story, allowing visitors to discover flavors that represent their destinations and unique moments.
- Vincci&Touch corner (touch): a space to explore a world of sensations through unique textures that connect with the essence of Vincci Hotels.
- Vincci&Sound corner (hearing): a space designed to immerse visitors in sounds that evoke the essence of Vincci, transporting them to unforgettable experiences.
- Vincci&Scent corner (smell): a place to discover fragrances that capture the spirit of each destination, with aromas that transport visitors to unforgettable places.
- Vincci&Sight corner (sight): a corner where images come to life, inviting visitors to select a unique postcard and personalize it with a fragrance that awakens their memories.



The stand will feature the “Vincci Sensory Lounge,” an immersive capsule designed to transport attendees on a unique multisensory journey for a few minutes. This space offers a retreat from the bustling fair, allowing visitors to unwind and be enveloped by experiences that awaken the senses and capture the essence of Vincci.

A Stand That Evolves Throughout the Day

The Vincci E-Motion stand transforms throughout the day to offer unique experiences and views inspired by their hotels:

- In the morning: Sunrise from the terrace of Vincci Selección La Plantación del Sur 5*, in Tenerife, overlooking the Atlantic Ocean.
- At midday: A panoramic view from Vincci Capitol 4*, in the heart of Madrid, with the iconic Gran Vía taking center stage.
- In the evening: The breathtaking sunset from Vincci Ponte de Ferro 4*, in Porto, with views of the iconic Dom Luís I Bridge.

Vincci Hotels and Sensory Tourism at FITUR 2025

Sensory tourism takes center stage at the Vincci E-Motion stand, designed to activate all five senses: sight, hearing, smell, taste, and touch. Throughout the day, the stand evolves with changes in light and ambiance, recreating three unique moments: sunrise in Tenerife, vibrant midday in Madrid, and the magical sunset in Porto, transporting visitors to these iconic destinations.

Each corner provides a truly multisensory experience: carefully curated fragrances that embody the essence of each destination, flavors that celebrate the culinary richness of their locations, and textures that evoke the warmth and exclusivity of Vincci Hotels.

The highlight of the day comes at sunset, when the stand transforms into a unique space to bid farewell to the day: the “Vincci Sunset Vibes.” Wrapped in a warm and immersive atmosphere, this exclusive sunset invites visitors to enjoy a magical moment, inspired by the breathtaking sunsets unique to destinations like Porto. It’s the perfect way to end a day at FITUR, where senses meet emotion.

The Vincci E-Motion stand is not only a tribute to the uniqueness of Vincci Hotels but also an invitation to explore how emotions and the senses can redefine the way we travel.

Innovation and Sustainability

Beyond the sensory experience, Vincci Hotels reaffirms its commitment to sustainability and innovation. The stand is built using eco-friendly materials and features technological solutions to minimize its environmental impact. This approach is also reflected in the latest announcements from the chain, including new openings and expansion projects.

With “Vincci E-Motion,” Vincci Hotels aims not only to stand out at FITUR 2025 but also to inspire visitors and industry professionals to explore new ways of enjoying tourism. The stand offers sensory experiences that create lasting emotions and transform the perception of the tourism world.

"Come. Be amazed. Discover over 40 four- and five-star hotels where every experience is unique. Open your eyes. Take a look. Enjoy the most privileged locations. See. Touch. Feel a design and style evident in every detail. Rest. Relax. Let yourself be cared for with a service where you are the focus. Dream. Smile. Live. You're at Vincci."

TRAVEL. LIVE. VINCCI