Vincci Bit Fans Tour I: Marta Cerdà’s mosaic

Our recently launched Vincci Bit in Barcelona is so special and full of so many details that we thought it deserved to be shown to you. So today we´re starting with all of you a virtual tour of each of its floors, corners and its many works of art.  And, as you´ll see throughout these weeks, the Bit is more than a hotel, it´s also an art gallery that is open 365 days of the year!

Every Thursday we’re going to show you different floors and you´ll be able to vote for your favorite through Facebook.  How?  very easily:  you only need to click “like”.  From among all those who click “like” throughout these weeks we´ll hold a lottery to give away a weekend for two in the hotel (accommodation with breakfast included, double room, subject to availability).

We begin our tour on the ground floor of the hotel.  Right upon entering you´ll see a mosaic by the designer Marta Cerdá, located in our reception office which welcomes all guests and announces, so to speak, that nobody is going to be able to be indifferent to what they´re going to find inside.

As a  source of inspiration, the artist used different fonts such as typography and lettering from the 19th century, the Victorian era and American artistic printing to create it.  Furthermore, the tiles were made using pixels, so pixel art is also present in the piece.

As for materials, the mosaic was created from small one centimeter tiles and its construction took a total of three months.

In the words of Marta Cerdá:  “doing this work has been really important for me, it let me work with new materials, do research and experiment.  Also the scale was new to me, a lot bigger, and longer lasting, as I more or less dedicate my time to advertising and my works are usually ephemeral, something that won´t happen in this case”.

Marta began her training has a psychologist, but soon took a drastic turn that led to the world of design.  She studied graphic design in Elisava and worked in different studios and agencies in Dusseldorf, Munich and Barcelona.  In 2004 she joined the studio Toormix, where she stayed for two years until she joined the ranks of Vasava.  When at the end of 2008 she won the ADC Young Guns award decided to start up her own studio.  From then on she´s worked on artistic, cultural and advertising projects, tasks which call for art direction, customized typography, illustration and graphic design.  She has collaborated with well known brands such as Ray Ban and Coca Cola and various publishing houses and magazines (Penguin books, The Guardian, The Observer, etc) and leading advertisers in Spain, England and the United States.

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