Faithful to our commitment to constantly updating and evolving our hotels in line with the latest trends, guest requirements and ways of travelling, at Vincci Hoteles we’ve renovated our property in the Barrio de las Letras, Vincci Soho 4*, to create a new dream world, which will surprise and delight everyone. Inspired by the lively artistic scene of this Madrid neighbourhood, interior designer Alejandra Pombo has created a space full of allusions to the world of theatre and dreams, inviting guests to let their imaginations run wild. The presence of surrealist characters, such as the giraffe ‘Lola’ in the entrance, or the huge merry-go-round in the centre of the lobby and the array of elements straight out of a theatre scene give life to the ground floor of the hotel and will amaze everybody who visits.
Located at Calle del Prado 18, in the heart of Madrid’s Barrio de las Letras, the hotel Vincci Soho 4* has always had close ties to the art world, being an active participant in the artistic scene which surrounds it. And now, the spirit of this neighbourhood is better represented than ever, right inside the property – meaning the guests can enjoy the lively creative vibe without leaving the building.
With this renovation, the soul of the Barrio de Las Letras suffuses Vincci Soho 4* with multiple allusions to the world of theatre and dreams to create a space that’s surprising, yet with every convenience and all the comfort you’d expect at a Vincci. Interior designer Alejandra Pombo has created a space in which anyone who enters will be transported to another dimension: “an imaginary place, different to reality, where everyone can go to escape” says the designer. She was inspired by the neighbourhood where the hotel is located; that part of Madrid where the first corrales de comedia (theatrical courtyards, a type of open-air theatre specific to Spain) were set up in the Spanish capital. It’s considered the ‘literary heart’ of the city and has also received the title of “Art Triangle”, in reference to its proximity to the major art galleries in the city. All of this is reflected in the imaginary world designed by Alejandra Pombo on the ground floor of the hotel, with the presence of surrealist characters who could be straight out of a play.
The animals, the stars of the new décor
In the entrance ‘Lola’ the giraffe peeks out from behind the curtains, to welcome the guests and lead them into the magical universe. Next up is reception, inspired by an old cinema ticket booth, which also offers an idea of what we’ll find next, with elements such as a hand-painted mural on the wall of the lobby, created exclusively for the hotel. It’s a work without structure, rather chaotic, which represents and summarises the dream world which can be found throughout the hotel.
In the centre of the building, an enormous merry-go-round acts as a point of connection between the hotel’s various spaces, at the same time as it separates them, taking pride of place with its green tones and lighting. It serves as a highly original bar, where soft drinks, beers, wines and cocktails can be enjoyed, in the company of ‘Pepe’, a peacock, who poses there, showing off his plumage. Meanwhile, the horses have escaped from the merry-go-round and their usual routine to trot around the hotel, where they can be found in the various public rooms.
Some of them can be found in nearby Bambalinas, an area replete with sofas and tables, which is just perfect for relaxing, while enjoying the feeling of being in the heart of a theatre. There you’ll find the atrezzo, a piano tuned up and ready to head out onto the stage, as well as the chords and ropes holding up the various stage scenes, set to be hoisted into place at any moment.
NoMad: A new culinary offering
And the imagination continues in full force with the new gastronomic concept from Vincci Soho 4*, NoMad Food&Bar, open to both guests and the general public. The neutral tones, the all-over lighting and its fantasy landscape complete with painted humming birds, an exclusive design for the restaurant, transport the diners to a delightful, intimate world. On the menu there’s something for everyone, with dishes that are easy to share, and all with a signature touch. Highlights include ‘Josefa’s croquettes’, the ‘Frying pan with Teriyaki Langoustine’ and the ‘Casserole Pot of Noodles with Mushrooms and Foie’. Fish lovers can enjoy ‘Tuna Tataki on a bed of Strawberry Carpaccio’ or the ‘Lima-style Sea Bass Ceviche’, while the meat dishes on offer include ‘Steak Tartare, from Marco Polo to Jules Verne’ and the ‘Sirloin Steak with Courgette Spaghetti al Pesto’. For those who are looking for an exclusive experience, NoMad Food&Bar offers the chance to reserve a privileged zone, in the form of a bird-cage, full of paper birds, and a capacity for 16 people.
Enjoy the terraces at Vincci Soho
For those who enjoy an evening in the fresh air, Vincci Soho 4* offers two outdoor terraces, one of which is covered, for those evenings where the weather isn’t favourable, the other open to skies, both of which are oases of peace amidst the bustle of the city centre. Each terrace invites the visitor to continue their exploration of the world of dreams. The plants take pride of place in both venues, giving them a romantic feeling, and making them spaces where it’s easy to dream and let your imagination run away with you, as if you were in a scene from a ‘Midsummer Night’s Dream’. On the outdoor terrace, a number of cupolas filled with plants hang over the tables, inspired by that most romantic of all trees, the weeping willow. Without a doubt, it’s a perfect spot to take refuge from the heat on the summer evenings, in great company, with something from the menu or a refreshing cocktail.
In short, Vincci Soho 4* has chosen a wonderfully original idea for its renovation, beginning with its façade, where a line of ants give a foretaste of the imaginary world to be found in the interior. Created by the brand Coolesguay, a total of 18 fibre-glass ants, each 60cm long, with metallic legs and antennae, and a smooth, black, stone-paint finish, walk over the wall to the hotel’s entrance. Without doubt, this is a truly different hotel, one where the guests will enjoy an unforgettable Vincci experience.