In March we celebrated our 17th anniversary and with the new hotels planned for 2018 in Bilbao and Tunisia we’ll reach the round number of 40 hotels. We’re celebrating our anniversary with new projects in Spain and Portugal, and with further growth forecast after the good results of 2017, a period in which we increased our revenue to 153.8 million euros, an increase of 12.6% over the previous year.
It’s now been 17 years since, in 2001, Rufino Calero embarked on a new venture with a clear, differentiated strategy: the creation of a hotel chain made up of exclusive 4 and 5-star properties, all in excellent locations and with a different personality at each hotel, in which the design and décor wouldn’t be standardised, unlike the top-quality service available at each and every one of them. We’re celebrating our 17th anniversary in the year in which we will reach a total of 40 hotels including the launches planned for 2018.
An expansion plan in prime locations in Spain and abroad
In the final quarter of the year we will open our first hotel in Bilbao, a 4,390 m2 project which will have 93 rooms and a lookout-terrace with magnificent views over the estuary and the Guggenheim museum.
Meanwhile, in this month of April we will launch a new directly-managed property in Tunisia, Vincci Safira Palms 4*, located in Zarzis, with direct access to the beach, with 300 rooms, various outdoor and one indoor pool, several restaurants and a Spa, among other services.
These new openings, together with the upcoming projects the chain will manage, form part of the central plank of the group’s strategy for the coming years: an expansion plan in prime destinations both in Spain and abroad, with hotels in privileged locations. The general manager of Vincci Hoteles, Carlos Calero, said “our aim is to continue in the same line of controlled growth. Expansion and internationalisation in different destinations continues to be a priority for us; with the business model established we feel very comfortable taking our way of understanding and managing hotels elsewhere, both inside and outside Spain. We want to have a greater international presence, but without losing our goals of location, quality service and the profitability of the hotels.”
2020: Hotels in Málaga and Sintra (Portugal)
Among the forthcoming projects is our new hotel in Calle Larios in Málaga, one of the city’s most important shopping streets. Expected to open in 2020, it will be an exclusive 4-star hotel, with 3,500 m2 across seven floors. It will have 76 rooms, a restaurant with a terrace and a terrace with solarium and plunge-pool.
Another of the new projects is in Portugal, in Sintra, which has been a UNESCO World Heritage site since 1995. The hotel, also expected to open in 2020, will be housed in a mansion house dating from the start of the 19th century and will comprise a total of 8,000 m2, with five separate buildings, and a magnificent, spacious garden. With a 5-star rating it will have 41 rooms spread across the five buildings, a restaurant, a fully equipped Spa, gym, parking, swimming pool, solarium terrace and lounge bar, as well as a venue for hosting events.
Vincci Hoteles is therefore celebrating its 17th anniversary with 40 hotels (30 in Spain, 3 in Portugal and 7 in Tunisia).
We finished the year of 2017 with revenue of 153.8 million euros, a 12.6% increase over the equivalent figure for the previous year of 136.6 million euros. There was also a significant increase in respect of the 2016 figures for ‘RevPAR’, of more than 9%, and EBITDA, of nearly 17%. “We’re happy with these figures”, said Carlos Calero. “In 2016 we were already seeing signs of recovery in the sector and in 2018 the forecast is for our growth to continue”, said the executive. “The main challenge is to maintain our clear line of growth and our idea of how to run hotels, without losing our hallmarks: great service, [amazing locations and originality in our properties, and with the opening of each new hotel transmitting the spirit of Vincci Hoteles to the employees, involving them fully in the project, which ensures our guests enjoy an authentic Vincci experience during their stay and that they repeat their visit at our other hotels in the future”.