This year our hotel in Madrid center Soho 4* Madrid once again becomes an art gallery, for DecorAcción 2014 [Link in Spanish], the annual event which puts the Barrio de las Letras (Neighbourhood of Letters) at the heart of world of decoration and design. Shops, hotels, bars and other establishments will be opening their doors to the best in art and design from the 5 to 8 of June.
Vincci Hotels didn’t want to miss out on the action. A giant vine, made up of nearly 10,000 magazines, will climb up the façade and grow into the interior of the Vincci Soho 4* Madrid. It’s the work of four students from the IADE Design School; the philosophy behind the work centres on the re-use of the magazines by giving them an entirely different function.
The vine itself is a wire mesh filled with the magazines, which are hung piece by piece from nylon threads attached to existing anchor points. The pieces are then clamped together. Passersby certainly won’t fail to notice the enormous paper vine growing up the side of the Vincci Soho 4* Madrid.
* Sketch of the work on the façade of the Vincci Soho 4* Madrid.
The artists have also brought their work to the hotel parking, in the form of a spectacular mural of huge ceramic tiles, made by the students for Porcelanosa.
This, though, isn’t the first time our hotel has taken part in DecorAcción; our participation in previous years gave us our beloved gecko, made up of more than 5,000 CDs, which was created in 2012. The huge work of art, 2.78 metres long, on the hotel façade is unmissable.
* Façade of the Vincci Soho 4* Madrid with the gecko, a piece for DecorAcción 2012.
Among the various activities put on by DecorAcción 2014 is a vintage market, where you’ll find unique antiques, along with a competition for the best-decorated balcony in the neighbourhood. The heart of the event is at Medialab – Prado, where you can sample delicious tapas and visit Pop Up, an art and design fair.
* DecorAcción 2013. / Picture: creatividaddiseno.blogspot.com.es
If you’re an art lover or interested in antiques, and fancy spending four days in Madrid, where better than the Vincci Soho 4* Madrid? It’s in the heart of the Art Triangle, in the Barrio de las Letras, and as we said, it’s one of the showrooms for DecorAcción 2014. Come and meet our gecko and see the newly planted vine! And after taking in all the art and design why not sit back and enjoy a drink on our chic, stylish Terrace Prado 18, where you can enjoy the essence of the capital, its diversity and its people.
Come and stay at the Vincci Soho 4* Madrid and plunge into the vintage world of DecorAcción.